Every artist knows they want to create. For Owen Scarlett, art is more than just creating, it’s about making every movement matter and helping those in need. When he was just seven years old he began tap dancing and fell in love with how dance made him and his audience feel. He went to Point Park University in Pittsburgh and later moved to Chicago after to dance for Visceral Dance Chicago. In 2015, he started Owen Scarlett Productions, which began his career as a brandographer (the mind-blowing combination of branding skills and videography talents).
Art excites and inspires him to make an impact on others whether it be through capturing teary-eyed wedding vows on film, or choreographing a show that inspires others to live their dreams. LIFT is his newest movement. It’s a project that displays his photography and design work while also helping give back to those in need of a lift.
In his shop, customers can purchase shirts, hats, sweatshirts and more with his photography and graphic design work on it. “LIFT is always meant to Uplift someone, but the work always rotates,” said Owen. “It’s a gallery in a way, but the work is continuously evolving. The mission is consistent–helping people–and the work simply feeds the mission.”
Since it’s creation, in October, LIFT has been donating 50% of the proceeds to benefit those affected by Hurricane Maria through One America Appeal. He chose OAA because he connects with their mission, which is that despite everyone’s backgrounds when someone needs help, we should come together. “Pain is pain and we should help one another,” he said.
Owen’s personal favorite piece in the shop is the gelato sweatshirt. When you meet Owen, this sweatshirt totally speaks for his style and personality. It’s warm, vibrant, and, of course, super sweet! The story behind the graphically designed ice cream on the sweatshirt is serendipitous to say the least. Five years ago, Owen was in Milan shortly after buying his first real camera. He said he didn’t know much about photography but wanted to practice and get good at it. The gelato is actually a cut out from the first picture he took on his DSLR that he felt came out great and sparked his passion for digital art. “It’s stuck with me since, I put it on my background and my screensaver and just loved it for some reason.” Laughing to himself in disbelief he said, “it was kind of funny that I took it so long ago and it became one of the first designs for LIFT.”
Be sure to check out Owen’s pages on Instagram and Facebook. If you like his art and want a LIFT sweatshirt, he added a special discount just for you Relephant Readers! Type in “brandology” at checkout.