Changing the Way We Shop: What is Conscious Consumerism?

If you’re reading this, it’s likely you’ve noticed the elephant in the room … As a society we tend to purchase more than we need without hesitating or questioning the true value of the product. I don’t mean value as in how pretty the dress looks or how high quality the fabric is, but how GOOD the product is and what kind of karma is attached to it. Conscious consumerism is about taking a moment to breathe, ask questions, and subsequently shop more mindfully. Think of it like this:

Jacket by Ten Tree, a company that plants ten trees for every purchase.


How was it made?

Where did it come from?

Are these materials good for the earth?

How happy is the person who made this?

Does it benefit a greater cause than just my shopping experience?

Conscious consumerism is the act of mindfully browsing for products and putting values first, like whether the manufacturer prioritized the environment, society, community, and so on. I don’t know about you, but as much as I want nice stuff, I want to feel good about its impact on the world too. I want to look in my closet and see more than just this season’s fashion. I want to see stories of communities being uplifted, people transitioning out of poverty, sick children receiving treatment, and trees being planted because I didn’t just spend my money on a cute sweater–I thought about it first.

In setting out to shop smarter, I realize this isn’t the most impactful way to change the world. It’s only one step on a huge mountain. There’s more to do before reaching the summit. I also know how hard it is to find reputable companies, affordable prices, and do so consistently. Each aspect of our lives has potential to make a positive impact on the world. There’s so much potential to discover and so many ways we can simplify our goal to make the world a better place through a consciously crafted lifestyle.

Stay tuned to check out more information on great businesses and products, as well as different ways YOU can help these causes and be the change.

Hats by Love Your Melon, helping battle childhood cancer.


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